BUSINESS ADMINISTRATION (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV3621 | Ad Design I | Spring Fall |
2 | 2 | 3 | 11 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. |
The students who have succeeded in this course; 1) Students will be able to sense basic principles of design concept and design theories. 2) Students will be able to comprehend differences between Visual Communication Design, Graphic Design and Advertising Design. 3) Students will be able to interprets concepts about perception and persuasion in Visual Communication Design. 4) Students will be able to comprehend color concept in Design. 5) Students will be able to comprehend basic approaches of Graphic Design and Advertising Design. 6) Students will be able to use Adobe Illustrator vectorel drawing software. 7) Students will be able to use Adobe Photoshop image processing software. |
Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles. |
Week | Subject | Related Preparation |
1) | Visual Communication and Design, Design elements and design principles. Practice: Using Adobe Illustrator Menus & Toolbox: Drawing tools, objects and object attributes (Drawing basic geometric shapes with Illustrator) | |
2) | Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication. Practice: Adobe Illustrator for freeform drawing: (Creating a composition with geometric objects and a silhouette) | |
3) | Visual Communication Design and Colour Practice: Drawing and coloring with Illustrator: (Drawing a character from TV Show Southpark) Deadline for 1st Homework (Basic design elements on Streets) | |
4) | Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolising forms and the principle of appropriateness of the meanings. Practice: Drawing and coloring with Adoe Illustrator: (Drawing a character from TV Show Southpark) | |
5) | Gestalt Theory and composition: Perceptional groupings, identical images different images and symbolising. Practice: Using text and graphics to design a poster composition: | |
6) | Writing and graphic design. Graphic Design principles. Practice: Using text and image and masking function on Illustrator | |
7) | Writing and graphic design. Graphic Design principles. Deadline for 2nd Homework: (Compositions from geometric objects on Streets) | |
8) | Using Adobe Photoshop: Interface and tools: Cropping tools, text tool and Layer Concept on Photoshop (Image Manipulation) | |
9) | Colour models: HSL Model, additive and subtractive colour models, digitalizing colours Practice: Using Adobe Photoshop: Tools and commands Layer Style and Layer Mode functions | |
10) | Practice: Using Adobe Photoshop: Tools and commands Layer Style and Layer Mode functions Deadline for 3rd Homework. (Different Layout formats) | |
11) | Using Adobe Photoshop: Commands and effects Color Correction on Photoshop Practice: Advertising product sample: Poster Design | |
12) | Using Adobe Photoshop: Layer Masking and color blending (Recoloring a black and white photo) Practice: Advertising product sample: Poster Design | |
13) | What is 3D? 3D applications on Computer graphics. Using Adobe Photoshop: 3D Typography, Smart Object and Action Functions. Practice: Advertising product sample: Brochure Design | |
14) | Practice: Print Advertisement sample. Deadline for 4th Homework. (Print Advertisement Sample) |
Course Notes / Textbooks: | • Advertising Design and Typography, Alex White (Allworth Press-2006) • Cutting Edge Advertising, Jim Aitchison (Practice Hall-2004) • Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009) |
References: | • Communication Arts Magazine • Novum Magazine • Gallery Magazine |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 2 | % 20 |
Midterms | 2 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 15 | 210 |
Homework Assignments | 2 | 6 | 12 |
Midterms | 2 | 6 | 12 |
Final | 1 | 4 | 4 |
Total Workload | 280 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical business management knowledge on business life. | |
2) | He/she uses business management function and applies and follows new management technics. | |
3) | He/she performs legal responsibilities of business, follows and applies legislation. | |
4) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
5) | He/she determines, analyses and solves problems that appear in vocational applications. | |
6) | He/she manages business finance, analyses business financial situation, and solves financial problems. | |
7) | He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims. | |
8) | He/she can understand production and marketing functions as a whole, applies new production and marketing techniques. | |
9) | He/she calculates cost, makes entry, prepares and interprets financial statements. | |
10) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
11) | He/she follows and applies vocational current and economic developments in national and international area. | 2 |