Week |
Subject |
Related Preparation |
1) |
Visual Communication and Design, Design elements and design principles.
Practice:
Using Adobe Illustrator Menus & Toolbox:
Drawing tools, objects and object attributes
(Drawing basic geometric shapes with Illustrator) |
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2) |
Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication.
Practice:
Adobe Illustrator for freeform drawing:
(Creating a composition with geometric objects and a silhouette) |
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3) |
Visual Communication Design and Colour
Practice:
Drawing and coloring with Illustrator:
(Drawing a character from TV Show Southpark)
Deadline for 1st Homework (Basic design elements on Streets) |
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4) |
Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolising forms and the principle of appropriateness of the meanings.
Practice:
Drawing and coloring with Adoe Illustrator:
(Drawing a character from TV Show Southpark) |
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5) |
Gestalt Theory and composition: Perceptional groupings, identical images different images and symbolising.
Practice:
Using text and graphics to design a poster composition: |
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6) |
Writing and graphic design. Graphic Design principles.
Practice:
Using text and image and masking function on Illustrator |
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7) |
Writing and graphic design. Graphic Design principles.
Deadline for 2nd Homework: (Compositions from geometric objects on Streets) |
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8) |
Using Adobe Photoshop: Interface and tools:
Cropping tools, text tool and Layer Concept on Photoshop
(Image Manipulation) |
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9) |
Colour models: HSL Model, additive and subtractive colour models, digitalizing colours
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions |
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10) |
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions
Deadline for 3rd Homework. (Different Layout formats) |
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11) |
Using Adobe Photoshop: Commands and effects
Color Correction on Photoshop
Practice:
Advertising product sample: Poster Design |
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12) |
Using Adobe Photoshop: Layer Masking and color blending (Recoloring a black and white photo)
Practice:
Advertising product sample: Poster Design |
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13) |
What is 3D? 3D applications on Computer graphics. Using Adobe Photoshop: 3D Typography, Smart Object and Action Functions.
Practice: Advertising product sample: Brochure Design |
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14) |
Practice: Print Advertisement sample.
Deadline for 4th Homework. (Print Advertisement Sample) |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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