Language of instruction: |
Turkish |
Type of course: |
Departmental Elective |
Course Level: |
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Assist. Prof. KAZIM SELÇUK TUZCUOĞLU |
Recommended Optional Program Components: |
Lecture, case study, Guest Speaker, Project, Educational Game |
Course Objectives: |
The aim of this course is to show students aiming for management positions how to benefit from the brain and neuroscience in business management and to explain how the senses and the brain play a role in matters such as decision making, persuasion, taking risks, from human resources management to sales, from finance to marketing.
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Week |
Subject |
Related Preparation |
1) |
Introduction |
Course Syllabus |
2) |
Brain and Nervous System |
Cow Brain will be purchased from the Offal Market and displayed in the classroom. |
3) |
Working System of the Brain and Decision Making |
Videos about the Working System of the Brain |
4) |
Brain and the 5 Senses |
Videos about the 5 Senses |
5) |
Relevance of Neuroscience to Neurological Subjects |
Videos about Perception, Persuasion, Prediction, Intuition, Empathy, Instinction, Creativity |
6) |
Neuroscience Meets Economics - Explaining Consumer Behavior with Neuroscience
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Research results and videos on Consumer Behavior |
7) |
Nobel Prices go to the Neuropsychology - Thinking Fast & Slow, Nudge |
Book Summaries of Kahneman and Thaler |
8) |
Neuroscience of Business Administration (I) - Leadership and Emotional Intelligence |
Articles and Videos about Leadership and Emotional Intelligence |
9) |
Neuroscience of Business Administration (II) - Motivation and Effective Interpersonal Relations |
Articles and videos about Motivation and Effective Interpersonal Relations |
10) |
Relevance of Neuroscience to Finance and Investment - Stimulus of Monetary Decision |
Articles and videos on Investment Decisions and Risk Taking |
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Program Outcomes |
Level of Contribution |
1) |
To be process oriented |
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2) |
To integrate technical specifications with management functions
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3) |
To improve management skills by taking into account the economic, social and environmental conditions |
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4) |
To launch fast and agile decision-making process |
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5) |
To lead disciplinary and multi-disciplinary teams, to develop solution approaches in complex situations, to work individually and to take responsibility |
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6) |
To have conscious of professional and ethical responsibility
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7) |
To be aware of economic and legal implications of engineering solutions
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8) |
To have ability of selection and efficient use of modern techniques, equipments and information technologies for engineering management
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9) |
To have verbal and oral effective communication skills by using visual methods in Turkish and English |
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10) |
To have conscious of necessity to lifelong learning |
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11) |
To be aware of entrepreneurship, sustainability and innovation |
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12) |
To be capable of designing and conducting experiments and collecting data, analyzing and interpreting results
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