ENGINEERING MANAGEMENT (TURKISH, NON-THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISM5406	Neuroscience for Management	Fall Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components:	Lecture, case study, Guest Speaker, Project, Educational Game
Course Objectives:	The aim of this course is to show students aiming for management positions how to benefit from the brain and neuroscience in business management and to explain how the senses and the brain play a role in matters such as decision making, persuasion, taking risks, from human resources management to sales, from finance to marketing.

Learning Outcomes

The students who have succeeded in this course;
At the end of this course, students will be more successful in decision-making, managing perceptions, benefiting from their intuition, taking risks, and providing motivation while climbing the management ladder, as they will better know the weaknesses and strengths of the brain.

Course Content

During this course, we will first get to know the brain and nervous system more closely, and then the way the senses work and their effects on our lives will be discussed. Topics such as mistakes that may be encountered during decision making, perception management on issues such as leadership and motivation, persuasion techniques in sales and marketing, the importance of prediction, intuition, empathy, instinct and creativity in management will be included in the course content. Additionally, the latest findings in the fields of Behavioral Economics and Evolutionary Psychology will be discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	Course Syllabus
2)	Brain and Nervous System	Cow Brain will be purchased from the Offal Market and displayed in the classroom.
3)	Working System of the Brain and Decision Making	Videos about the Working System of the Brain
4)	Brain and the 5 Senses	Videos about the 5 Senses
5)	Relevance of Neuroscience to Neurological Subjects	Videos about Perception, Persuasion, Prediction, Intuition, Empathy, Instinction, Creativity
6)	Neuroscience Meets Economics - Explaining Consumer Behavior with Neuroscience	Research results and videos on Consumer Behavior
7)	Nobel Prices go to the Neuropsychology - Thinking Fast & Slow, Nudge	Book Summaries of Kahneman and Thaler
8)	Neuroscience of Business Administration (I) - Leadership and Emotional Intelligence	Articles and Videos about Leadership and Emotional Intelligence
9)	Neuroscience of Business Administration (II) - Motivation and Effective Interpersonal Relations	Articles and videos about Motivation and Effective Interpersonal Relations
10)	Relevance of Neuroscience to Finance and Investment - Stimulus of Monetary Decision	Articles and videos on Investment Decisions and Risk Taking

Sources

Course Notes / Textbooks:	The Social Cognitive Neuroscience of Leading Organizational Change Robert Synder - 2016 - 978-1138859869 Applying Neuroscience to Business Practice Patrizia Cherubino & Giulia Cartocci - 2017 - 978-1522510284.
References:	Konuyla ilgili, kitaplar, makaleler, videolar Subject related books, articles, videos

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Laboratory	14	% 20
Field Work	1	% 5
Quizzes	5	% 5
Presentation	1	% 10
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be process oriented
2)	To integrate technical specifications with management functions
3)	To improve management skills by taking into account the economic, social and environmental conditions
4)	To launch fast and agile decision-making process
5)	To lead disciplinary and multi-disciplinary teams, to develop solution approaches in complex situations, to work individually and to take responsibility
6)	To have conscious of professional and ethical responsibility
7)	To be aware of economic and legal implications of engineering solutions
8)	To have ability of selection and efficient use of modern techniques, equipments and information technologies for engineering management
9)	To have verbal and oral effective communication skills by using visual methods in Turkish and English
10)	To have conscious of necessity to lifelong learning
11)	To be aware of entrepreneurship, sustainability and innovation
12)	To be capable of designing and conducting experiments and collecting data, analyzing and interpreting results