LOGISTICS (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4315	AdMongrel-Digital TV Trends	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ERKAN BÜKER
Course Lecturer(s):	Dr. Öğr. Üyesi ERKAN BÜKER
Recommended Optional Program Components:	-
Course Objectives:	Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour

Learning Outcomes

The students who have succeeded in this course;
1. familiarity to new media technologies
2. spectator behaviour trends
3. companies of new media and working opportunities in the field
4. understand global market competition fields
5. learning interactive content creation
6. learning interactive television advertising

Course Content

With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to media and communication technologies
2)	Audience behaviour and trends
3)	Mobile and big screen mobile
4)	Conditions of home cinema systems and the market
5)	How technology evolved and effected the content
6)	Guest speaker: Interactive content design
7)	Interactive ad technologies, Programming TV Adressable TV
8)	Guest Speaker: Puhu TV
9)	Market Overview: Media and Telco Convergence
10)	How technology affected theatres and big studies, business models
11)	The effects of audio technologies
12)	Guest speaker: Dolby
13)	Guest Speaker: Netflix productions
14)	Guest Speaker: Doğan Holding

Sources

Course Notes / Textbooks:	Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition
References:	Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	3	3	9
Field Work	3	5	15
Study Hours Out of Class	4	3	12
Project	5	5	25
Midterms	1	3	3
Final	1	15	15
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have knowledge about logistics operations and the basic legislation
2)	To have knowledge about the politics, corporations and the developments in logistics.
3)	To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector.
4)	To have knowledge about the documents that are used in logistics and how to prepare them.
5)	To have knowledge about the new marketing and sales techniques and the principles of opening to new markets.
6)	To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector.
7)	To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics.
8)	To be involved in communication network in logistics sector and follow the developments.	2
9)	To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas.
10)	To have the basic knowledge about foreign trade and customs legislation.
11)	To have knowledge about relationship between foreign trade and logistics management.
12)	To have basic knowledge in at least one foreign language.
13)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.