BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4315	AdMongrel-Digital TV Trends	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ERKAN BÜKER
Course Lecturer(s):	Dr. Öğr. Üyesi ERKAN BÜKER
Recommended Optional Program Components:	-
Course Objectives:	Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour

Learning Outcomes

The students who have succeeded in this course;
1. familiarity to new media technologies
2. spectator behaviour trends
3. companies of new media and working opportunities in the field
4. understand global market competition fields
5. learning interactive content creation
6. learning interactive television advertising

Course Content

With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to media and communication technologies
2)	Audience behaviour and trends
3)	Mobile and big screen mobile
4)	Conditions of home cinema systems and the market
5)	How technology evolved and effected the content
6)	Guest speaker: Interactive content design
7)	Interactive ad technologies, Programming TV Adressable TV
8)	Guest Speaker: Puhu TV
9)	Market Overview: Media and Telco Convergence
10)	How technology affected theatres and big studies, business models
11)	The effects of audio technologies
12)	Guest speaker: Dolby
13)	Guest Speaker: Netflix productions
14)	Guest Speaker: Doğan Holding

Sources

Course Notes / Textbooks:	Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition
References:	Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	3	3	9
Field Work	3	5	15
Study Hours Out of Class	4	3	12
Project	5	5	25
Midterms	1	3	3
Final	1	15	15
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.