BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| PHOTOGRAPHY AND VIDEO | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4315 | AdMongrel-Digital TV Trends | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ERKAN BÜKER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ERKAN BÜKER |
| Recommended Optional Program Components: | - |
| Course Objectives: | Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour |
Learning Outcomes
|
The students who have succeeded in this course; 1. familiarity to new media technologies 2. spectator behaviour trends 3. companies of new media and working opportunities in the field 4. understand global market competition fields 5. learning interactive content creation 6. learning interactive television advertising |
Course Content
| With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to media and communication technologies | |
| 2) | Audience behaviour and trends | |
| 3) | Mobile and big screen mobile | |
| 4) | Conditions of home cinema systems and the market | |
| 5) | How technology evolved and effected the content | |
| 6) | Guest speaker: Interactive content design | |
| 7) | Interactive ad technologies, Programming TV Adressable TV | |
| 8) | Guest Speaker: Puhu TV | |
| 9) | Market Overview: Media and Telco Convergence | |
| 10) | How technology affected theatres and big studies, business models | |
| 11) | The effects of audio technologies | |
| 12) | Guest speaker: Dolby | |
| 13) | Guest Speaker: Netflix productions | |
| 14) | Guest Speaker: Doğan Holding |
Sources
| Course Notes / Textbooks: | Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition |
| References: | Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 3 | 3 | 9 |
| Field Work | 3 | 5 | 15 |
| Study Hours Out of Class | 4 | 3 | 12 |
| Project | 5 | 5 | 25 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 15 | 15 |
| Total Workload | 121 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. | |
| 2) | Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. | |
| 3) | Ability to employ theoretical knowledge in the areas of the use of photography and video. | |
| 4) | Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. | |
| 5) | Ability in problem solving in relation to projects in photography and video. | |
| 6) | Ability to generate innovative responses to particular and novel requirements in photography and video. | |
| 7) | Understanding and appreciation of the roles and potentials of the image across visual culture | |
| 8) | Ability to communicate distinctively by means of photographic and video images. | |
| 9) | Experience of image post-production processes and ability to develop creative outcomes through this knowledge. | |
| 10) | Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. | |
| 11) | Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. | |
| 12) | Knowledge of and ability to make a significant contribution to the goals of public communication. | |
| 13) | Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. | |
| 14) | Gaining general knowledge about the points of intersection of communication, art and technology. |