LOGISTIC MANAGEMENT | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4315 | AdMongrel-Digital TV Trends | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ERKAN BÜKER |
Course Lecturer(s): |
Dr. Öğr. Üyesi ERKAN BÜKER |
Recommended Optional Program Components: | - |
Course Objectives: | Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour |
The students who have succeeded in this course; 1. familiarity to new media technologies 2. spectator behaviour trends 3. companies of new media and working opportunities in the field 4. understand global market competition fields 5. learning interactive content creation 6. learning interactive television advertising |
With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined. |
Week | Subject | Related Preparation |
1) | Introduction to media and communication technologies | |
2) | Audience behaviour and trends | |
3) | Mobile and big screen mobile | |
4) | Conditions of home cinema systems and the market | |
5) | How technology evolved and effected the content | |
6) | Guest speaker: Interactive content design | |
7) | Interactive ad technologies, Programming TV Adressable TV | |
8) | Guest Speaker: Puhu TV | |
9) | Market Overview: Media and Telco Convergence | |
10) | How technology affected theatres and big studies, business models | |
11) | The effects of audio technologies | |
12) | Guest speaker: Dolby | |
13) | Guest Speaker: Netflix productions | |
14) | Guest Speaker: Doğan Holding |
Course Notes / Textbooks: | Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition |
References: | Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 3 | 3 | 9 |
Field Work | 3 | 5 | 15 |
Study Hours Out of Class | 4 | 3 | 12 |
Project | 5 | 5 | 25 |
Midterms | 1 | 3 | 3 |
Final | 1 | 15 | 15 |
Total Workload | 121 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To correctly identify the problems and to be able to ask the correct questions | |
2) | To have the ability for problem solving and to utilize analytical approach in dealing with the problems | |
3) | To be able to identify business processes and use them to increase the productivity in logistics system. | |
4) | To be fully prepared for a graduate study | 2 |
5) | Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively. internet and the electronic world | |
6) | To understand the components of logistics as well as the importance of the coordination among these components. | |
7) | To know the necessary ingredients for improving the productivity in business life | |
8) | To think innovatively and creatively in complex situations | 4 |
9) | To act and think both regionally and internationally | |
10) | To understand the demands and particular questions of globalization | |
11) | Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. | |
12) | To be able to use at least one foreign language both for communication and academic purposes | 2 |
13) | To acquire leadership qualities but also to know how to be a team member | |
14) | To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |