BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| INTERNATIONAL TRADE AND BUSINESS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4315 | AdMongrel-Digital TV Trends | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ERKAN BÜKER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ERKAN BÜKER |
| Recommended Optional Program Components: | - |
| Course Objectives: | Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour |
Learning Outcomes
|
The students who have succeeded in this course; 1. familiarity to new media technologies 2. spectator behaviour trends 3. companies of new media and working opportunities in the field 4. understand global market competition fields 5. learning interactive content creation 6. learning interactive television advertising |
Course Content
| With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to media and communication technologies | |
| 2) | Audience behaviour and trends | |
| 3) | Mobile and big screen mobile | |
| 4) | Conditions of home cinema systems and the market | |
| 5) | How technology evolved and effected the content | |
| 6) | Guest speaker: Interactive content design | |
| 7) | Interactive ad technologies, Programming TV Adressable TV | |
| 8) | Guest Speaker: Puhu TV | |
| 9) | Market Overview: Media and Telco Convergence | |
| 10) | How technology affected theatres and big studies, business models | |
| 11) | The effects of audio technologies | |
| 12) | Guest speaker: Dolby | |
| 13) | Guest Speaker: Netflix productions | |
| 14) | Guest Speaker: Doğan Holding |
Sources
| Course Notes / Textbooks: | Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition |
| References: | Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 3 | 3 | 9 |
| Field Work | 3 | 5 | 15 |
| Study Hours Out of Class | 4 | 3 | 12 |
| Project | 5 | 5 | 25 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 15 | 15 |
| Total Workload | 121 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
| 2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
| 3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
| 4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
| 5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
| 6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
| 7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
| 8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
| 9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |