LOGISTICS (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECO4145 | Platform Economics | Spring |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. EMİN KÖKSAL |
Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL |
Course Objectives: | This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers. |
The students who have succeeded in this course; 1. Identify platforms 2. Explain the functioning of a platform 3. Idenfity network effects 4. Evaluate direct and indirect network effects 5. Analyze platform business models 6. Evaluate platforms' behaviours 7. Analyze platforms' competitive strategies 8. Acquire a solid understanding for promotion and subsidy strategies |
After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives. |
Week | Subject | Related Preparation |
1) | Introduction and Basic Concepts | |
2) | Economic Principles for Platforms | |
3) | The Technologies Behind Platforms | |
4) | How Multi-Sided Platforms Create Value | |
5) | Getting off the Critical Mass | |
6) | Pricing for Profitability and Growth | |
7) | Shaping the Platform’s Ecosystem | |
8) | Designing the Platform | |
9) | Evaluating Platform Pioneers | |
10) | The Transformation of Payments | |
11) | The Transformation of Retail | |
12) | Antitrust Issues in Platform Economics | |
13) | Public Policy Towards Platforms | |
14) | The Future of Platforms |
Course Notes / Textbooks: | David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016. |
References: | Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015). Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998) |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 18 | 18 |
Midterms | 1 | 20 | 20 |
Final | 1 | 30 | 30 |
Total Workload | 152 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have knowledge about logistics operations and the basic legislation | |
2) | To have knowledge about the politics, corporations and the developments in logistics. | |
3) | To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector. | |
4) | To have knowledge about the documents that are used in logistics and how to prepare them. | |
5) | To have knowledge about the new marketing and sales techniques and the principles of opening to new markets. | |
6) | To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector. | |
7) | To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics. | |
8) | To be involved in communication network in logistics sector and follow the developments. | 2 |
9) | To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas. | |
10) | To have the basic knowledge about foreign trade and customs legislation. | |
11) | To have knowledge about relationship between foreign trade and logistics management. | |
12) | To have basic knowledge in at least one foreign language. | |
13) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |