ECO4145 Platform EconomicsBahçeşehir UniversityDegree Programs COMPUTER ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
COMPUTER ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ECO4145 Platform Economics Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Assoc. Prof. EMİN KÖKSAL
Course Lecturer(s): Assoc. Prof. EMİN KÖKSAL
Course Objectives: This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers.

Learning Outcomes

The students who have succeeded in this course;
1. Identify platforms
2. Explain the functioning of a platform
3. Idenfity network effects
4. Evaluate direct and indirect network effects
5. Analyze platform business models
6. Evaluate platforms' behaviours
7. Analyze platforms' competitive strategies
8. Acquire a solid understanding for promotion and subsidy strategies

Course Content

After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction and Basic Concepts
2) Economic Principles for Platforms
3) The Technologies Behind Platforms
4) How Multi-Sided Platforms Create Value
5) Getting off the Critical Mass
6) Pricing for Profitability and Growth
7) Shaping the Platform’s Ecosystem
8) Designing the Platform
9) Evaluating Platform Pioneers
10) The Transformation of Payments
11) The Transformation of Retail
12) Antitrust Issues in Platform Economics
13) Public Policy Towards Platforms
14) The Future of Platforms

Sources

Course Notes / Textbooks: David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016.
References: Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015).

Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 3 42
Presentations / Seminar 1 18 18
Midterms 1 20 20
Final 1 30 30
Total Workload 152

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose. 2
3) Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose. 3
4) Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics. 3
6) Ability to work effectively within and multi-disciplinary teams; individual study skills. 2
7) Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
9) To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10) Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11) Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.