PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SAB1001 | Introduction to Health | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi EVİN KORKMAZ |
Course Objectives: | The objective of this course prevent and promote health of the students and the individuals in the society with the introduction to health, basic concepts related to health and disease, general and personal hygiene, nutrition, physical activity and health, first aid, developmental process and mental health, health literacy, patient rights. |
The students who have succeeded in this course; |
"Basic principles of health " General and personal hygiene in health Infectious diseases and protection ways Health and nutrition Chronic diseases and relation with nutrition Food safety and hygiene Physical activity and health Posture and work ergonomics Injuries and first aid in daily life activities Children's Rights Biological bases of mental health and behavior Family Life Terms Health Literacy Patient Rights in Health |
Week | Subject | Related Preparation |
1) | Basic principles of health | |
1) | ||
2) | General and personal hygiene in health | |
3) | Infectious diseases and protection ways | |
4) | Health and nutrition | |
5) | Chronic diseases and relation with nutrition | |
6) | Food safety and hygiene | |
7) | Posture and work ergonomics | |
8) | Physical activity and health | |
9) | Injuries and first aid in daily life activities | |
10) | Children's Rights | |
11) | Biological bases of mental health and behavior | |
12) | Family Life Terms | |
13) | Health Literacy | |
14) | Patient Rights in Health |
Course Notes / Textbooks: | Dersin kaynakları haftalık olarak, derse giren öğretim elemanı tarafından its learning’e yüklenecektir. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 1 | 2 | 2 |
Study Hours Out of Class | 14 | 1 | 14 |
Homework Assignments | 1 | 8 | 8 |
Midterms | 1 | 20 | 20 |
Final | 1 | 30 | 30 |
Total Workload | 74 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |