BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3210	Media Literacy	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. Öğr. Üyesi SİNAN AŞÇI
Course Lecturer(s):	Instructor SİNEM İNCE
Course Objectives:	This course aims to develop students' critical thinking skills, question and analyze the information that they receive through media, and reflect on the concept of reality.

Learning Outcomes

The students who have succeeded in this course;
Students who take this course;
- will be able to analyze media.
- will be able to understand visual codes and visual literacy.
- will be able to express the relationship between imagination and media.
- can analyze the post-truth and reality.
- can analyze the target and goals of tv commercials.
- will be able to analyze how sight, sound and motion call emotions.

Course Content

The course establishes the link between analysis, questioning, evaluation and mass media at every stage of their lives.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Meaning of media literacy
2)	Asking critical questions
3)	Understanding media genres
4)	Media and real world
5)	What is the truth? What is post-truth?
6)	Media and why do we trust?
7)	Agenda-setting
8)	Mass communication
9)	Visual codes
10)	Global media
11)	Media ethics
12)	Commercialism, media, culture
13)	Best examples of media literacy
14)	Review of the term

Sources

Course Notes / Textbooks:	Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman
References:	Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 15
Presentation	1	% 15
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Homework Assignments	3	3	9
Midterms	1	3	3
Final	1	3	3
Total Workload			113

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.