NMD3210 Media LiteracyBahçeşehir UniversityDegree Programs INTERNATIONAL TRADE AND BUSINESSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERNATIONAL TRADE AND BUSINESS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD3210 Media Literacy Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Dr. Öğr. Üyesi SİNAN AŞÇI
Course Lecturer(s): Instructor SİNEM İNCE
Course Objectives: This course aims to develop students' critical thinking skills, question and analyze the information that they receive through media, and reflect on the concept of reality.

Learning Outcomes

The students who have succeeded in this course;
Students who take this course;
- will be able to analyze media.
- will be able to understand visual codes and visual literacy.
- will be able to express the relationship between imagination and media.
- can analyze the post-truth and reality.
- can analyze the target and goals of tv commercials.
- will be able to analyze how sight, sound and motion call emotions.

Course Content

The course establishes the link between analysis, questioning, evaluation and mass media at every stage of their lives.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Meaning of media literacy
2) Asking critical questions
3) Understanding media genres
4) Media and real world
5) What is the truth? What is post-truth?
6) Media and why do we trust?
7) Agenda-setting
8) Mass communication
9) Visual codes
10) Global media
11) Media ethics
12) Commercialism, media, culture
13) Best examples of media literacy
14) Review of the term

Sources

Course Notes / Textbooks: Media Literacy - W. James Potter
Introduction to Mass Communication: Media Literacy and Culture Stanley Baran
Thinking, Fast and Slow- Daniel Kahneman
References: Media Literacy - W. James Potter
Introduction to Mass Communication: Media Literacy and Culture Stanley Baran
Thinking, Fast and Slow- Daniel Kahneman

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 15
Presentation 1 % 15
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 4 56
Homework Assignments 3 3 9
Midterms 1 3 3
Final 1 3 3
Total Workload 113

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4) Can communicate orally and in writing with a good knowledge of English grammar.
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself