| Week |
Subject |
Related Preparation |
| 1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
| 2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
| 3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
| 4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
| 5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
| 6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
| 7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
| 8) |
Assigning Final Projects |
|
| 9) |
Expectation management in crisis communications |
|
| 10) |
Expectation management in crisis communications |
|
| 11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
| 12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
| 13) |
Management of ideal expectation chain |
|
| 14) |
Group Presentations |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research. |
|
| 2) |
Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods. |
|
| 3) |
Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales. |
|
| 4) |
Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture. |
|
| 5) |
Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work. |
|
| 6) |
Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests. |
|
| 7) |
Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture. |
|
| 8) |
Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies. |
|
| 9) |
Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety. |
|
| 10) |
Being aware of legal and ethical responsibilities in design and application processes. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
