LAW
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3622	Ad Design II	Spring	2	2	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components:	None
Course Objectives:	This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. Students will also learn design principles and try to design advertising banners, OOH and BTL metarials, graphic manipulations according to these principles.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to sense Typographic Communication concept.
2) Students will be able to define working process of Graphic Design and Page Layout.
3) Students will be able to recognize differences between graphic design and advertising design products.
4) Students will be able to recognize different layout formats.
5) Students will be able to use Adobe InDesign design software in upper intermediate level.
6) Students will be able to use Adobe Photoshop design software in upper intermediate level..
7) Students will be able to grabs the importance of sectoral sense of team work.

Course Content

Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Color on Graphic design and graphic design products Practice: Corporate Visual Identity Design products.
2)	Typography and Typographical Communication. Practice: Corporate Visual Identity Design products.
3)	Typography and Typographical Communication. Practice: Print Advertisement sample. Deadline for 1st Homework
4)	Layout elements and Layout principles. Practice: Print Adveretisiment sample in different layout formats.
5)	Relationship between graphic design principles and layout principles. Visual hierarchy. Practice: Print Advertisement sample in different layout formats.
6)	Layout and Grid system. Practice: Print Advertisement sample.
7)	Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. Deadline for 2nd Homework
8)	Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample.
9)	Print advertisement samples Deadline for 3rd Homework:
10)	Different Media: Outdoor Advertising
11)	Different Media: Ambient Advertising
12)	Point of Purchase product design.
13)	Different Media: Visual design for on-line / off-line interactive diveces in advertising.
14)	Project process: Advertising campaign design.

Sources

Course Notes / Textbooks:

• Layout in Advertising, W.A.Dwiggins (Harper & Brothers-1948)
• How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006)
• Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009)

References:

• Communication Arts Magazine
• Novum Magazine
• Archive Magazine
• SARIKAVAK, N. (2004). Kemal. Çağdaş Tipografinin Temelleri (Görsel İletişim ve Grafik Tasarımda), Ankara: Seçkin Yayıncılık.
• AKSOY, A. (2007). Yeni Reklamcılık (2. Baskı). İstanbul: İstanbul Bilgi Üniversitesi Yayınları.
• AMBROSE, G., & AONO-BILLSON, N. (2013). Grafik Tasarımda Dil ve Yaklaşım, çev: M. Taşcıoğlu, Literatür Yayınları, İstanbul.
• AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın.
• Matthew Healey. (2008) What Is Branding?:Design brand discovery, ideas, typeface, logotype.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 20
Midterms	2	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Homework Assignments	14	5	70
Midterms	3	4	12
Final	2	4	8
Total Workload			174

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions.
2)	Have the knowledge of legal methodology and methods of comment.
3)	Comment the modern legal gains with the historical knowledge.
4)	Have the knowledge of philosophical currents of thought which are the bases of legal rules.
5)	Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them.
6)	Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine.
7)	Use at least one foreign language as scientific language.
8)	Have the knowledge of the political and juridical foundation of the state.
9)	Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development.
10)	Have the ability to resolve the disagreements which can violate the social order in national or international level.
11)	Have the ability to prevent the juridical disagreements between individuals.
12)	Have the knowledge of international and comparative law systems.
13)	Have the knowledge of the construction and the conduct of the national and international commercial relations.
14)	Use Turkish in an efficient way both verbal and written.
15)	Have the professional and ethical responsibility.
16)	Have the knowledge on the European Union’s legislation and institutions.
17)	Have the knowledge on juridical regulations and applications related to economical and financial mechanisms.
18)	Have the knowledge of the operation of the national and the international judicial bodies.