ADV3618 Advertising and SocietyBahçeşehir UniversityDegree Programs LOGISTICS (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
LOGISTICS (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV3618 Advertising and Society Spring
3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. HASAN KEMAL SUHER
Course Lecturer(s): Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components: None
Course Objectives: Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication.

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction of the course, explanation of the purpose and content of the course
2) Modernism, Enlightenment and After
3) Concept of postmodernism
4) Postmodern Indicators 1. Consumption and entertainment 2.Internet and mobile phone 3. to be visible 4. Aestheticized life
5) Consumption habits in daily life and Instagram
6) Pierre Bourdieu and concept of Habitus
7) Jean Baudrillard Consumer Society
8) Social Media and facebook
9) Masculinity discussed through advertisements
10) Advertising and psychology through the example of chocolate ads
11) General evaluation
12) General Evaluation
13) General Evaluation
14) General Evaluation

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 30
Final 1 % 70
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 8 112
Midterms 1 3 3
Final 1 3 3
Total Workload 160

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have knowledge about logistics operations and the basic legislation
2) To have knowledge about the politics, corporations and the developments in logistics.
3) To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector.
4) To have knowledge about the documents that are used in logistics and how to prepare them.
5) To have knowledge about the new marketing and sales techniques and the principles of opening to new markets.
6) To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector.
7) To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics.
8) To be involved in communication network in logistics sector and follow the developments. 2
9) To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas.
10) To have the basic knowledge about foreign trade and customs legislation.
11) To have knowledge about relationship between foreign trade and logistics management.
12) To have basic knowledge in at least one foreign language.
13) He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.