TEXTILE AND FASHION DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV3618 | Advertising and Society | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
Course Lecturer(s): |
Prof. Dr. HASAN KEMAL SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication. |
The students who have succeeded in this course; |
Week | Subject | Related Preparation |
1) | Introduction of the course, explanation of the purpose and content of the course | |
2) | Modernism, Enlightenment and After | |
3) | Concept of postmodernism | |
4) | Postmodern Indicators 1. Consumption and entertainment 2.Internet and mobile phone 3. to be visible 4. Aestheticized life | |
5) | Consumption habits in daily life and Instagram | |
6) | Pierre Bourdieu and concept of Habitus | |
7) | Jean Baudrillard Consumer Society | |
8) | Social Media and facebook | |
9) | Masculinity discussed through advertisements | |
10) | Advertising and psychology through the example of chocolate ads | |
11) | General evaluation | |
12) | General Evaluation | |
13) | General Evaluation | |
14) | General Evaluation |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 30 |
Final | 1 | % 70 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 8 | 112 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 160 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |