TEXTILE AND FASHION DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3618	Advertising and Society	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Lecturer(s):	Assist. Prof. NESLİHAN UYSAL
Recommended Optional Program Components:	None
Course Objectives:	Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1. To understand economic impact of advertising,
2. To explain advertising to children,
3. To understand the role of sex in advertising,
4.To understand the stereotypes in advertising,
5.To explain direct to consumer pharmaceutical advertising,
6. To explain the hyper niche markets and advertising,
7. To understand advertising and product placement in entertainment media,
8. To learn advertising in previously hands-off journalistic environments,
9. To learn advergames,
10. To understand advertising and sporting events,
11. To explain advertising to captive audiences,
12. To define the relationship between advertising and social responsibility,

Course Content

This course focuses on the intertwining of advertising and society, including topics such as economics, gender, stereotypes, media and entertainment.
Teaching methods: Lecture, Project, Reading, Collaborative Learning, Implementation, Discussion, Individual Study, Problem Solving

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation	Course Schedule Review • Expectations
2)	Orientation	Student and Group List is Announced for presentations
3)	"The Economic Impact of Advertising"	- Argument part will be presented by students - Counterargument part will be presented by students
4)	"Advertising to Children"	Argument part will be presented by students* Counterargument part will be presented by students*
5)	"Sex in Advertising"	Argument part will be presented by students* Counterargument part will be presented by students*
6)	"Stereotypes in Advertising"	Argument part will be presented by students* Counterargument part will be presented by students*
7)	"Direct to Consumer Pharmaceutical Advertising" "Hyper Niche Markets and Advertising	Argument part will be presented by students* Counterargument part will be presented by students*
8)	Midterm
9)	"Advertising and Product Placement in Entertainment Media" "Advertising In previously Hands off Journalistic Environments"	Argument part will be presented by students* Counterargument part will be presented by students*
10)	"Advertising and Sporting Events"	Argument part will be presented by students* Counterargument part will be presented by students*
11)	"Advergames"	Argument part will be presented by students* Counterargument part will be presented by students*
12)	"Advertising to Captive Audiences"	Argument part will be presented by students* Counterargument part will be presented by students*
13)	"Advertising and Social Responsibility"	Argument part will be presented by students* Counterargument part will be presented by students*
14)	General Evaluation

Sources

Course Notes / Textbooks:	"Advertising and Society: An Introduction" (2014), Carol J. Pardun, 2nd Edition, Wiley Blackwell.
References:	"Advertising and Societies” (2010) Global Issues 2nd Edition Katherine T Frith, Peter Lang

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 25
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Midterms	1	3	3
Final	1	3	3
Total Workload			160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework.
2)	Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results.
3)	Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose.
4)	Recognizes textile raw materials and equipments.
5)	Uses computer programs effectively in the garment and fabric surface design process.
6)	Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment.
7)	Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes.
8)	Works in a programmed and disciplined manner in professional practices.
9)	Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence.
10)	Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations.
11)	Establishes effective visual, written and verbal communication in the field of textile and fashion design.
12)	Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues.
13)	Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values.