ADV3618 Advertising and SocietyBahçeşehir UniversityDegree Programs COMMUNICATION AND DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
COMMUNICATION AND DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV3618 Advertising and Society Fall
Spring
3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. HASAN KEMAL SUHER
Course Lecturer(s): Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components: None
Course Objectives: Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication.

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction of the course, explanation of the purpose and content of the course
2) Modernism, Enlightenment and After
3) Concept of postmodernism
4) Postmodern Indicators 1. Consumption and entertainment 2.Internet and mobile phone 3. to be visible 4. Aestheticized life
5) Consumption habits in daily life and Instagram
6) Pierre Bourdieu and concept of Habitus
7) Jean Baudrillard Consumer Society
8) Social Media and facebook
9) Masculinity discussed through advertisements
10) Advertising and psychology through the example of chocolate ads
11) General evaluation
12) General Evaluation
13) General Evaluation
14) General Evaluation

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 30
Final 1 % 70
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 8 112
Midterms 1 3 3
Final 1 3 3
Total Workload 160

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Create design oriented application for the visual communication design field.
2) Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
3) Qualify in design directing through analysis and design processes.
4) Display creative thinking, approach and production process skills.
5) Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
6) Identify complementary design solutions in the visual field in order to solve communication problems.
7) Perform necessary operational skills in order to finalize products in the visual communication design field.
8) Evaluate recent design trends and the evolving aesthetic perspectives.
9) Use recent design softwares that coincide with the developing information technologies and communication channels.
10) Interpret theoretical, historical and intellectual roots of the visual communication design field.
11) Perform necessary time management in order to complete a visual communication design project.
12) Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
13) Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
14) Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. 3