ADV3618 Advertising and SocietyBahçeşehir UniversityDegree Programs ECONOMICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ECONOMICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV3618 Advertising and Society Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. HASAN KEMAL SUHER
Course Lecturer(s): Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components: None
Course Objectives: Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication.

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction of the course, explanation of the purpose and content of the course
2) Modernism, Enlightenment and After
3) Concept of postmodernism
4) Postmodern Indicators 1. Consumption and entertainment 2.Internet and mobile phone 3. to be visible 4. Aestheticized life
5) Consumption habits in daily life and Instagram
6) Pierre Bourdieu and concept of Habitus
7) Jean Baudrillard Consumer Society
8) Social Media and facebook
9) Masculinity discussed through advertisements
10) Advertising and psychology through the example of chocolate ads
11) General evaluation
12) General Evaluation
13) General Evaluation
14) General Evaluation

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 30
Final 1 % 70
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 8 112
Midterms 1 3 3
Final 1 3 3
Total Workload 160

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) As a world citizen, she is aware of global economic, political, social and ecological developments and trends. 
2) He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning.
3) Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. 
4) Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. 
5) Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions.
6) Comprehends new ways of doing business using digital technologies. and new market structures. 
7) Takes critical approach to economic and social problems and develops analytical solutions.
8) Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods.
9) In the works he/she contributes, observes individual and social welfare together and with an ethical perspective.  
10) Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. 
11) Generates original and innovative ideas in the works she/he contributes as part of a team.