TEXTILE AND FASHION DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA2111 | Business Case Studies | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Prof. Dr. ELİF OKAN |
Course Lecturer(s): |
Instructor MARKUS CHRISTIAN SLEVOGT |
Recommended Optional Program Components: | None |
Course Objectives: | To analyse and understand a real strategic business situations and draw the right conclusions |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Demonstrates the skills required to read a case on business analytics 2. Shares the experiences of experts and experienced businessmen, 3. Combines theoretical learning with practice, gains knowledge about the practical applications of the learnings, 4. Can see and analyze the problems in the real working environment through company trips, 5. Have information about the stakeholders of the business, |
Strategic Mangament and its tools as much as their application in real business cases |
Week | Subject | Related Preparation |
1) | Introduction to Strategic Management | Read slide decks and selected material |
2) | Introduction into the semester's Main Case Study | Read slide decks and selected material |
3) | Strategy History & Theory | Read slide decks and selected material |
4) | Corporate Financials / Shareholder Value | Read slide decks and selected material |
5) | Vision / Mission & Corporate Strategy | Read slide decks and selected material |
6) | Environmental Ecology | Read slide decks and selected material |
7) | Competitive Position | Read slide decks and selected material |
8) | Industry Case Study on Competitive Positioning | Read slide decks and selected material |
9) | Resources & Capabilities | Read slide decks and selected material |
10) | Competitive Repositioning & Strategic Options | Read slide decks and selected material |
11) | Implementation & Strategic Control | Read slide decks and selected material |
12) | Main Case Study | Read slide decks and selected material |
13) | Main Case Study | Read slide decks and selected material |
14) | Review for Exam Preparation | Read slide decks and selected material |
Course Notes / Textbooks: | Lecturer's slides |
References: | Literature: Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015. Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 15 |
Presentation | 1 | % 15 |
Project | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 7 | 98 |
Presentations / Seminar | 1 | 2 | 2 |
Project | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 146 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |