BA2111 Business Case StudiesBahçeşehir UniversityDegree Programs COMPUTER ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
COMPUTER ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA2111 Business Case Studies Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Prof. Dr. ELİF OKAN
Course Lecturer(s): Instructor MARKUS CHRISTIAN SLEVOGT
Recommended Optional Program Components: None
Course Objectives: To analyse and understand a real strategic business situations and draw the right conclusions

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Demonstrates the skills required to read a case on business analytics
2. Shares the experiences of experts and experienced businessmen,
3. Combines theoretical learning with practice, gains knowledge about the practical applications of the learnings,
4. Can see and analyze the problems in the real working environment through company trips,
5. Have information about the stakeholders of the business,

Course Content

Strategic Mangament and its tools as much as their application in real business cases

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Strategic Management Read slide decks and selected material
2) Introduction into the semester's Main Case Study Read slide decks and selected material
3) Strategy History & Theory Read slide decks and selected material
4) Corporate Financials / Shareholder Value Read slide decks and selected material
5) Vision / Mission & Corporate Strategy Read slide decks and selected material
6) Environmental Ecology Read slide decks and selected material
7) Competitive Position Read slide decks and selected material
8) Industry Case Study on Competitive Positioning Read slide decks and selected material
9) Resources & Capabilities Read slide decks and selected material
10) Competitive Repositioning & Strategic Options Read slide decks and selected material
11) Implementation & Strategic Control Read slide decks and selected material
12) Main Case Study Read slide decks and selected material
13) Main Case Study Read slide decks and selected material
14) Review for Exam Preparation Read slide decks and selected material

Sources

Course Notes / Textbooks: Lecturer's slides
References: Literature:
Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015.
Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 15
Presentation 1 % 15
Project 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 7 98
Presentations / Seminar 1 2 2
Project 1 2 2
Final 1 2 2
Total Workload 146

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose. 2
3) Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose. 3
4) Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics. 3
6) Ability to work effectively within and multi-disciplinary teams; individual study skills. 2
7) Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
9) To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10) Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11) Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.