Week |
Subject |
Related Preparation |
1) |
Introduction to Strategic Management |
Read slide decks and selected material |
2) |
Introduction into the semester's Main Case Study |
Read slide decks and selected material |
3) |
Strategy History & Theory |
Read slide decks and selected material |
4) |
Corporate Financials / Shareholder Value
|
Read slide decks and selected material |
5) |
Vision / Mission & Corporate Strategy |
Read slide decks and selected material |
6) |
Environmental Ecology |
Read slide decks and selected material |
7) |
Competitive Position |
Read slide decks and selected material |
8) |
Industry Case Study on Competitive Positioning |
Read slide decks and selected material |
9) |
Resources & Capabilities |
Read slide decks and selected material |
10) |
Competitive Repositioning & Strategic Options |
Read slide decks and selected material |
11) |
Implementation & Strategic Control |
Read slide decks and selected material |
12) |
Main Case Study |
Read slide decks and selected material |
13) |
Main Case Study |
Read slide decks and selected material |
14) |
Review for Exam Preparation |
Read slide decks and selected material |
|
Program Outcomes |
Level of Contribution |
1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
|
2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
|
3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
|
4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
|
5) |
Ability in problem solving in relation to projects in photography and video. |
|
6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
|
7) |
Understanding and appreciation of the roles and potentials of the image across visual culture. |
|
8) |
Ability to communicate distinctively by means of photographic and video images. |
|
9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
|
10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
|
11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
|
12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
|
13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
|
14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
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