Week |
Subject |
Related Preparation |
1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
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2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
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3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
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4) |
Comparison of examples of experiential marketing between Turkey and the world. |
|
5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
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6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
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7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
|
8) |
How is an event planned? (Guest participant: Gnctrkcll) |
|
9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
|
10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
|
11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
|
12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
|
13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
|
14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
|
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Program Outcomes |
Level of Contribution |
1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. |
2 |
2) |
To act in accordance with ethical principles and values in professional practice. |
1 |
3) |
To use life-long learning, problem-solving and critical thinking skills. |
4 |
4) |
To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. |
1 |
5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
3 |
6) |
To have skills for training and consulting according to health education needs of individual, family and the community. |
1 |
7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
3 |
8) |
To be able to use skills for effective communication. |
5 |
9) |
To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. |
1 |
10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
1 |
11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
1 |
12) |
To be a role model with contemporary and professional identity. |
4 |