Week |
Subject |
Related Preparation |
1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
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2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
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3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
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4) |
Comparison of examples of experiential marketing between Turkey and the world. |
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5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
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6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
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7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
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8) |
How is an event planned? (Guest participant: Gnctrkcll) |
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9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
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10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
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11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
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12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
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13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
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14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
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Program Outcomes |
Level of Contribution |
1) |
Have sufficient background in mathematics, science and artificial intelligence engineering. |
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2) |
Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions. |
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3) |
Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose. |
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4) |
Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction. |
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5) |
Select and use modern techniques and tools necessary for engineering applications. |
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6) |
Design and conduct experiments, collect data, and analyse and interpret results. |
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7) |
Work effectively both as an individual and as a multi-disciplinary team member. |
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8) |
Access information via conducting literature research, using databases and other resources |
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9) |
Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning. |
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10) |
Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field. |
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11) |
Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level. |
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12) |
Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age. |
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13) |
Have a sense of professional and ethical responsibility. |
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14) |
Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices. |
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