Week |
Subject |
Related Preparation |
1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
|
2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
|
3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
|
4) |
Comparison of examples of experiential marketing between Turkey and the world. |
|
5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
|
6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
|
7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
|
8) |
How is an event planned? (Guest participant: Gnctrkcll) |
|
9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
|
10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
|
11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
|
12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
|
13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
|
14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
|
|
Program Outcomes |
Level of Contribution |
1) |
Be able to specify functional and non-functional attributes of software projects, processes and products. |
|
2) |
Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems. |
|
3) |
Be able to develop a complex software system with in terms of code development, verification, testing and debugging. |
|
4) |
Be able to verify software by testing its program behavior through expected results for a complex engineering problem. |
|
5) |
Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation. |
|
6) |
Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically. |
|
7) |
Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams. |
|
8) |
Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems. |
|
9) |
Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system. |
|
10) |
Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities. |
|
11) |
Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life. |
|
12) |
Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions. |
|
13) |
Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions. |
|