| Week |
Subject |
Related Preparation |
| 1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
|
| 2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
|
| 3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
|
| 4) |
Comparison of examples of experiential marketing between Turkey and the world. |
|
| 5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
|
| 6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
|
| 7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
|
| 8) |
How is an event planned? (Guest participant: Gnctrkcll) |
|
| 9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
|
| 10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
|
| 11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
|
| 12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
|
| 13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
|
| 14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
|
|
| 2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
|
2 |
| 3) |
Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
|
3 |
| 4) |
Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
|
|
| 5) |
Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.
|
3 |
| 6) |
Ability to work effectively within and multi-disciplinary teams; individual study skills.
|
2 |
| 7) |
Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
|
|
| 8) |
Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
|
|
| 9) |
To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
|
|
| 10) |
Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
|
|
| 11) |
Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.
|
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
