| Week |
Subject |
Related Preparation |
| 1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
|
| 2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
|
| 3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
|
| 4) |
Comparison of examples of experiential marketing between Turkey and the world. |
|
| 5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
|
| 6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
|
| 7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
|
| 8) |
How is an event planned? (Guest participant: Gnctrkcll) |
|
| 9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
|
| 10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
|
| 11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
|
| 12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
|
| 13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
|
| 14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics |
|
| 2) |
To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods, |
|
| 3) |
To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials, |
|
| 4) |
To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself, |
4 |
| 5) |
To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way, |
|
| 6) |
To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level,
|
|
| 7) |
To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement, |
|
| 8) |
To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense, |
4 |
| 9) |
By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere, |
|
| 10) |
To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning, |
|
| 11) |
To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school, |
|
| 12) |
To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
