Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
"To plan and assess nursing care within a holistic approach, in accordance with theoretical and evidence-based practices.
" |
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2) |
To act in accordance with ethical principles and values in Nursing practices. |
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3) |
To use life-long learning, problem-solving and critical thinking skills. |
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4) |
To use Nursing models/theories in health promotion, protection and care. |
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5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
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6) |
"To have skills for training and consulting according to health education needs of individual, family and the community.
" |
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7) |
"To be sensitive to health problems of the community and and to able to offer solutions.
" |
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8) |
"To be able to use interpersonal and intercultural communication skills effectively in Nursing pratices.
" |
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9) |
"To be able to use healthcare/information technologies in Nursing practice and research.
" |
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10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
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11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
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12) |
To take responsibility and lead in events in order to contribute to health services and Nursing profession. |
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