Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. |
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2) |
Have the knowledge of legal methodology and methods of comment. |
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3) |
Comment the modern legal gains with the historical knowledge. |
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4) |
Have the knowledge of philosophical currents of thought which are the bases of legal rules. |
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5) |
Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. |
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6) |
Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. |
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7) |
Use at least one foreign language as scientific language. |
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8) |
Have the knowledge of the political and juridical foundation of the state. |
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9) |
Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. |
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10) |
Have the ability to resolve the disagreements which can violate the social order in national or international level. |
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11) |
Have the ability to prevent the juridical disagreements between individuals. |
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12) |
Have the knowledge of international and comparative law systems. |
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13) |
Have the knowledge of the construction and the conduct of the national and international commercial relations. |
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14) |
Use Turkish in an efficient way both verbal and written. |
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15) |
Have the professional and ethical responsibility. |
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16) |
Have the knowledge on the European Union’s legislation and institutions. |
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17) |
Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. |
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18) |
Have the knowledge of the operation of the national and the international judicial bodies. |
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