Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
To correctly identify the problems and to be able to ask the correct questions |
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2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems |
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3) |
To be able to identify business processes and use them to increase the productivity in logistics system. |
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4) |
To be fully prepared for a graduate study |
2 |
5) |
Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively.
internet and the electronic world |
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6) |
To understand the components of logistics as well as the importance of the coordination among these components.
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7) |
To know the necessary ingredients for improving the productivity in business life |
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8) |
To think innovatively and creatively in complex situations |
4 |
9) |
To act and think both regionally and internationally |
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10) |
To understand the demands and particular questions of globalization |
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11) |
Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. |
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12) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
13) |
To acquire leadership qualities but also to know how to be a team member |
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14) |
To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |
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