Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice. |
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2) |
Possess basic knowledge about the causes and effects of political transformations in societies. |
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3) |
Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences. |
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4) |
Recognize historical patterns while evaluating contemporary political and social developments. |
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5) |
Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy. |
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6) |
Conduct studies in the field professionally, both independently or as a team member. |
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7) |
Possess consciousness about lifelong learning based on Research & Development. |
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8) |
Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies. |
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9) |
Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives. |
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10) |
Possess the habit to monitor domestic and foreign policy agenda as well as international developments. |
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11) |
Possess competence to interpret the new political actors, theories and concepts in a global era. |
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12) |
Evaluate the legal and ethical implications of advanced technologies on politics. |
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