| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
|
| 2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
|
| 3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
|
| 4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
|
| 5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
|
| 6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
|
| 7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
|
| 8) |
Summary of midterm topics and directions for midterm exam. |
|
| 9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
|
| 10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
|
| 11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
|
| 12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
|
| 13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
|
| 14) |
Summary of the course topics, directions and notices for the final exam. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics |
|
| 2) |
To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods, |
|
| 3) |
To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials, |
|
| 4) |
To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself, |
4 |
| 5) |
To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way, |
|
| 6) |
To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level,
|
|
| 7) |
To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement, |
|
| 8) |
To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense, |
4 |
| 9) |
By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere, |
|
| 10) |
To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning, |
|
| 11) |
To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school, |
|
| 12) |
To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
