BANKING AND INSURANCE MANAGEMENT (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4463 | Ata Holding - Strategic Analysis | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Course Lecturer(s): |
Prof. Dr. YAMAN ÖMER ERZURUMLU |
Course Objectives: | The organizations which establish and implement long-term strategies are more likely to gain sustainable success. The increasing complexity created by the rapidly changing world has increased the importance of successful strategies. The main purpose of this course is to explain the necessary analysis and methodologies to establish a competitive strategy. In order to create a succesful strategy, competitor analysis, company analysis, market analysis and customer analysis should be conducted carefully and attentively. In addition to this, for interpreting these analyses and creating the strategy basing on these analyses, some consulting methodologies, matrices and templates will be explained to the students. Therefore, they will have the opportunity to gain practical experience as well. |
The students who have succeeded in this course; The students who have succeeded in this course; 1) The student will gain knowledge on what strategy is and what the main concepts are. 2) They will learn the foundation of the staretgy which are competitor analysis, financial analysis, company analysis, market analysis and customer analysis. 3) They will understand the methodologies of researching. 4)They will learn how to establish a strategy by interpreting all the analyses conducted and all the data gathered 5) They will have the opportunity to practise via case studies. 6) They will be able to ask questions directly to guest speakers with real experience on creating strategies |
Introduction to Strategy and Main Concept of Strategy Competitor Analysis Understanding Competitor Strategies Research Metodologies Financial and Operational Key Ratios and Key Performance Indicators Benchmarking Cost and Profitability Analysis Market Definition and Sizing Strategic Frameworks Market Segmentation and Channels Customer Segmentation and Analysis Customer Loyalty and Satisfaction Strategy Implementation From Strategy to Decision&Result - Following up with KPIs |
Week | Subject | Related Preparation |
1) | Introduction to Strategy and Main Concept of Strategy | Presentation |
2) | Competitor Analysis | Presentation / Case Study |
3) | Understanding Competitor Strategies | Presentation / Case Study |
4) | Research Metodologies | Presentation / Case Study |
5) | Financial and Operational Key Ratios and Key Performance Indicators | Presentation / Case Study |
6) | Benchmarking | Presentation / Case Study |
7) | Cost and Profitability Analysis | Presentation / Case Study |
8) | Market Definition and Sizing | Presentation / Case Study |
9) | Strategic Frameworks | Presentation / Case Study |
10) | Market Segmentation and Channels | Presentation / Case Study |
11) | Customer Segmentation and Analysis | Presentation / Case Study |
12) | Customer Loyalty and Satisfaction | Presentation / Case Study |
13) | Strategy Implementation | Presentation / Case Study |
14) | From Strategy to Decision&Result - Following up with KPIs | Presentation / Case Study |
Course Notes / Textbooks: | Dersi verecek kişi tarafından sunumlar ve vaka çalışmaları hazırlanacaktır Notes and cases will be provided by the lecturer |
References: | Contemporary Strategy Analysis - Robert M. Grant, 8th ed. 2013, Wiley. ISBN-13: 978-1119941880 Strategic Analysis and Action - Crosssan etal., 7th ed., Prentice Hall, ISBN-13: 978-0132061421 Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne, 2015, Harvard, ISBN-13: 978-1625274496 |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 4 | % 15 |
Presentation | 1 | % 15 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 7 | 98 |
Presentations / Seminar | 1 | 3 | 3 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 147 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. | |
2) | To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. | |
3) | To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. | |
4) | To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. | |
5) | To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. | |
6) | To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. | |
7) | To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. | |
8) | To have the competency to carry out the accountancy related to banking and insurance. | |
9) | To have the competency to build effective customer relations and to have effective communication and persuasion skills. | |
10) | To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |