COP4463 Ata Holding - Strategic AnalysisBahçeşehir UniversityDegree Programs MATHEMATICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MATHEMATICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4463 Ata Holding - Strategic Analysis Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator :
Course Lecturer(s): Prof. Dr. YAMAN ÖMER ERZURUMLU
Course Objectives: The organizations which establish and implement long-term strategies are more likely to gain sustainable success. The increasing complexity created by the rapidly changing world has increased the importance of successful strategies. The main purpose of this course is to explain the necessary analysis and methodologies to establish a competitive strategy. In order to create a succesful strategy, competitor analysis, company analysis, market analysis and customer analysis should be conducted carefully and attentively. In addition to this, for interpreting these analyses and creating the strategy basing on these analyses, some consulting methodologies, matrices and templates will be explained to the students. Therefore, they will have the opportunity to gain practical experience as well.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1) The student will gain knowledge on what strategy is and what the main concepts are.
2) They will learn the foundation of the staretgy which are competitor analysis, financial analysis, company analysis, market analysis and customer analysis.
3) They will understand the methodologies of researching.
4)They will learn how to establish a strategy by interpreting all the analyses conducted and all the data gathered
5) They will have the opportunity to practise via case studies.
6) They will be able to ask questions directly to guest speakers with real experience on creating strategies

Course Content

Introduction to Strategy and Main Concept of Strategy
Competitor Analysis
Understanding Competitor Strategies
Research Metodologies
Financial and Operational Key Ratios and Key Performance Indicators
Benchmarking
Cost and Profitability Analysis
Market Definition and Sizing
Strategic Frameworks
Market Segmentation and Channels
Customer Segmentation and Analysis
Customer Loyalty and Satisfaction
Strategy Implementation
From Strategy to Decision&Result - Following up with KPIs

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Strategy and Main Concept of Strategy Presentation
2) Competitor Analysis Presentation / Case Study
3) Understanding Competitor Strategies Presentation / Case Study
4) Research Metodologies Presentation / Case Study
5) Financial and Operational Key Ratios and Key Performance Indicators Presentation / Case Study
6) Benchmarking Presentation / Case Study
7) Cost and Profitability Analysis Presentation / Case Study
8) Market Definition and Sizing Presentation / Case Study
9) Strategic Frameworks Presentation / Case Study
10) Market Segmentation and Channels Presentation / Case Study
11) Customer Segmentation and Analysis Presentation / Case Study
12) Customer Loyalty and Satisfaction Presentation / Case Study
13) Strategy Implementation Presentation / Case Study
14) From Strategy to Decision&Result - Following up with KPIs Presentation / Case Study

Sources

Course Notes / Textbooks: Dersi verecek kişi tarafından sunumlar ve vaka çalışmaları hazırlanacaktır
Notes and cases will be provided by the lecturer
References: Contemporary Strategy Analysis - Robert M. Grant, 8th ed. 2013, Wiley. ISBN-13: 978-1119941880
Strategic Analysis and Action - Crosssan etal., 7th ed., Prentice Hall, ISBN-13: 978-0132061421
Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne, 2015, Harvard, ISBN-13: 978-1625274496

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 4 % 15
Presentation 1 % 15
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 7 98
Presentations / Seminar 1 3 3
Midterms 1 2 2
Final 1 2 2
Total Workload 147

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics
2) To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods,
3) To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials,
4) To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself, 4
5) To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way,
6) To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level,
7) To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement,
8) To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense, 4
9) By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere,
10) To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning,
11) To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school,
12) To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively.