Week |
Subject |
Related Preparation |
1) |
Orientation |
• Meet-up
• Syllabus Review
• Course requirements
|
2) |
Storytelling in advertising |
Required readings from the course reader |
3) |
Storytelling and persuasion |
Required readings from the course reader |
4) |
Understanding a story
• Narrative Thinking
|
Required readings from the course reader |
5) |
Living a story:
• Transportation Theory
Homework assignment 1 |
Required readings from the course reader |
6) |
Basic elements of storytelling:
1- Message
2- Conflict
3- Characters
4- Plot |
Required readings from the course reader |
7) |
Basic elements of storytelling:
1- Message
2- Conflict
3- Characters
4- Plot
|
Required readings from the course readerk. |
8) |
Midterm Exam |
|
9) |
Hero’s Journey in Narrative Advertising |
Required readings from the course reader |
10) |
Inadequacy Marketing vs. Empowerment Marketing
Homework 2
|
Required readings from the course reader |
11) |
Constructing a brand mythology
• Sacred belief / brand worldview
• Brand agent
• Brand narrative
• Brand culture
|
|
12) |
Constructing a brand mythology
• Sacred belief / brand worldview
• Brand agent
• Brand narrative
• Brand culture
|
|
13) |
Perceptual elements of a brand and brand mythology |
|
14) |
Cultural Branding and Holt’s Myth Market Approach |
|
14) |
When storytelling becomes dialogue
- Letting the customers become part of the story
- Convergence and interaction
- Video storytelling and Youtube |
Required readings from the course reader |
|
Program Outcomes |
Level of Contribution |
1) |
List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. |
|
2) |
Have the knowledge of legal methodology and methods of comment. |
|
3) |
Comment the modern legal gains with the historical knowledge. |
|
4) |
Have the knowledge of philosophical currents of thought which are the bases of legal rules. |
|
5) |
Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. |
|
6) |
Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. |
|
7) |
Use at least one foreign language as scientific language. |
|
8) |
Have the knowledge of the political and juridical foundation of the state. |
|
9) |
Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. |
|
10) |
Have the ability to resolve the disagreements which can violate the social order in national or international level. |
|
11) |
Have the ability to prevent the juridical disagreements between individuals. |
|
12) |
Have the knowledge of international and comparative law systems. |
|
13) |
Have the knowledge of the construction and the conduct of the national and international commercial relations. |
|
14) |
Use Turkish in an efficient way both verbal and written. |
|
15) |
Have the professional and ethical responsibility. |
|
16) |
Have the knowledge on the European Union’s legislation and institutions. |
|
17) |
Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. |
|
18) |
Have the knowledge of the operation of the national and the international judicial bodies. |
|