LOGISTICS (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4625	Advertising Photography	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	Students will engage in a technical study of photographic illustration in a studio setting. Photo illustration is based on a language whose vocabulary consists of sets, still lives and models; a grammar of cameras, films and lighting systems; and a photographer who creates totally controlled images directed toward fine art, editorial and commercial application.

Learning Outcomes

The students who have succeeded in this course;
I. Understand advertising photography within its historical practices
II. Identify various applications in the genre
III. Gain ability to practice advertising photography in studio and on location
IV. Show dexterity in the use of practical issues of Advertising Photography
V. Demonstrate ability to operate post-production softwares related to advertising purposes.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Understanding the advertising characteristics of advertising photography, location, tools and techniques.
2)	CRITICS OF THE STUDENT WORK
3)	Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting.
4)	CRITICS OF THE STUDENT WORK
5)	Composition Rules I
6)	CRITICS OF THE STUDENT WORK
7)	Composition rules II. point of view and shooting plans. Creating a classic campaign.
8)	Mid-term presentations
9)	Guest Photographer
12)	CRITICS OF THE STUDENT WORK
13)	CRITICS OF THE STUDENT WORK
14)	Final Study

Sources

Course Notes / Textbooks:

Marshall, Hugh (1989) Art-directing photography. Oxford : Phaidon.

Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub.

Creative options (1996) New York:American Showcase.

www.ilford.com

www.sinar.com

www.ar-studio.com/Portfolios/

www.jimappleton.com/Ads-01.htm

www.ericmeola.com

www.the-lightbox.com/Marketing/

www.grafixoncall.com/Photography.html

www.studiohl.gr/

meta4sapporo.com/english/top.html

www.bga-photo.co.uk/index2.html

www.photographe-de-mode.com/photos-de-mode-couleur.html

www.5thfloorstudios.com/commercial.html

www.mira.com

www.picturesque.com

freestockphotos.com

www.photosource.com

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Homework Assignments	1	7	7
Midterms	1	3	3
Final	1	3	3
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have knowledge about logistics operations and the basic legislation
2)	To have knowledge about the politics, corporations and the developments in logistics.
3)	To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector.
4)	To have knowledge about the documents that are used in logistics and how to prepare them.
5)	To have knowledge about the new marketing and sales techniques and the principles of opening to new markets.
6)	To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector.
7)	To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics.
8)	To be involved in communication network in logistics sector and follow the developments.	2
9)	To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas.
10)	To have the basic knowledge about foreign trade and customs legislation.
11)	To have knowledge about relationship between foreign trade and logistics management.
12)	To have basic knowledge in at least one foreign language.
13)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.