MECHATRONICS (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4625	Advertising Photography	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	Students will engage in a technical study of photographic illustration in a studio setting. Photo illustration is based on a language whose vocabulary consists of sets, still lives and models; a grammar of cameras, films and lighting systems; and a photographer who creates totally controlled images directed toward fine art, editorial and commercial application.

Learning Outcomes

The students who have succeeded in this course;
I. Understand advertising photography within its historical practices
II. Identify various applications in the genre
III. Gain ability to practice advertising photography in studio and on location
IV. Show dexterity in the use of practical issues of Advertising Photography
V. Demonstrate ability to operate post-production softwares related to advertising purposes.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Understanding the advertising characteristics of advertising photography, location, tools and techniques.
2)	CRITICS OF THE STUDENT WORK
3)	Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting.
4)	CRITICS OF THE STUDENT WORK
5)	Composition Rules I
6)	CRITICS OF THE STUDENT WORK
7)	Composition rules II. point of view and shooting plans. Creating a classic campaign.
8)	Mid-term presentations
9)	Guest Photographer
12)	CRITICS OF THE STUDENT WORK
13)	CRITICS OF THE STUDENT WORK
14)	Final Study

Sources

Course Notes / Textbooks:

Marshall, Hugh (1989) Art-directing photography. Oxford : Phaidon.

Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub.

Creative options (1996) New York:American Showcase.

www.ilford.com

www.sinar.com

www.ar-studio.com/Portfolios/

www.jimappleton.com/Ads-01.htm

www.ericmeola.com

www.the-lightbox.com/Marketing/

www.grafixoncall.com/Photography.html

www.studiohl.gr/

meta4sapporo.com/english/top.html

www.bga-photo.co.uk/index2.html

www.photographe-de-mode.com/photos-de-mode-couleur.html

www.5thfloorstudios.com/commercial.html

www.mira.com

www.picturesque.com

freestockphotos.com

www.photosource.com

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Homework Assignments	1	7	7
Midterms	1	3	3
Final	1	3	3
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To improve fundamental computer knowledge, to encourage students using office and package programs.
2)	Ability to have and use of fundamental mathematics knowledge and skills the usage of relevant materials.
3)	Ability to recognize general structures of machine equipments and the features of shaping
4)	Ability to grasp manufacturing processes and cutting tool materials, materials, statics, mechanics and fluid science fundemantal knowledge.
5)	Ability to draw assembly and auxilary devices as well as to draw whole or details of a system.
6)	Ability to have a knowledge of fundemantal manufacturing process such as turning, milling, punching,grinding and welding techniques and to have a self esteem in order to work behind the bench.
7)	Ability to do computer aided design and write program on digital benches.
8)	Ability to prepare project report, follow up project process and implement projects.
9)	ability to learn the areas of usage of electronic circuit components. Ability to grasp and write programs for micro controllers and for their components. Ability to design relevant circuits.
10)	Ability to understand the electric motors principles and AC-DC analysis
11)	Ability to gain a dominaion on visual programming
12)	Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers.