LOGISTIC MANAGEMENT
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4625	Advertising Photography	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	Students will engage in a technical study of photographic illustration in a studio setting. Photo illustration is based on a language whose vocabulary consists of sets, still lives and models; a grammar of cameras, films and lighting systems; and a photographer who creates totally controlled images directed toward fine art, editorial and commercial application.

Learning Outcomes

The students who have succeeded in this course;
I. Understand advertising photography within its historical practices
II. Identify various applications in the genre
III. Gain ability to practice advertising photography in studio and on location
IV. Show dexterity in the use of practical issues of Advertising Photography
V. Demonstrate ability to operate post-production softwares related to advertising purposes.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Understanding the advertising characteristics of advertising photography, location, tools and techniques.
2)	CRITICS OF THE STUDENT WORK
3)	Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting.
4)	CRITICS OF THE STUDENT WORK
5)	Composition Rules I
6)	CRITICS OF THE STUDENT WORK
7)	Composition rules II. point of view and shooting plans. Creating a classic campaign.
8)	Mid-term presentations
9)	Guest Photographer
12)	CRITICS OF THE STUDENT WORK
13)	CRITICS OF THE STUDENT WORK
14)	Final Study

Sources

Course Notes / Textbooks:

Marshall, Hugh (1989) Art-directing photography. Oxford : Phaidon.

Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub.

Creative options (1996) New York:American Showcase.

www.ilford.com

www.sinar.com

www.ar-studio.com/Portfolios/

www.jimappleton.com/Ads-01.htm

www.ericmeola.com

www.the-lightbox.com/Marketing/

www.grafixoncall.com/Photography.html

www.studiohl.gr/

meta4sapporo.com/english/top.html

www.bga-photo.co.uk/index2.html

www.photographe-de-mode.com/photos-de-mode-couleur.html

www.5thfloorstudios.com/commercial.html

www.mira.com

www.picturesque.com

freestockphotos.com

www.photosource.com

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Homework Assignments	1	7	7
Midterms	1	3	3
Final	1	3	3
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems
3)	To be able to identify business processes and use them to increase the productivity in logistics system.
4)	To be fully prepared for a graduate study	2
5)	Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively. internet and the electronic world
6)	To understand the components of logistics as well as the importance of the coordination among these components.
7)	To know the necessary ingredients for improving the productivity in business life
8)	To think innovatively and creatively in complex situations	4
9)	To act and think both regionally and internationally
10)	To understand the demands and particular questions of globalization
11)	Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity.
12)	To be able to use at least one foreign language both for communication and academic purposes	2
13)	To acquire leadership qualities but also to know how to be a team member
14)	To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment