BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ECONOMICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4625 | Advertising Photography | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | Students will engage in a technical study of photographic illustration in a studio setting. Photo illustration is based on a language whose vocabulary consists of sets, still lives and models; a grammar of cameras, films and lighting systems; and a photographer who creates totally controlled images directed toward fine art, editorial and commercial application. |
Learning Outcomes
|
The students who have succeeded in this course; I. Understand advertising photography within its historical practices II. Identify various applications in the genre III. Gain ability to practice advertising photography in studio and on location IV. Show dexterity in the use of practical issues of Advertising Photography V. Demonstrate ability to operate post-production softwares related to advertising purposes. |
Course Content
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
| 2) | CRITICS OF THE STUDENT WORK | |
| 3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | |
| 4) | CRITICS OF THE STUDENT WORK | |
| 5) | Composition Rules I | |
| 6) | CRITICS OF THE STUDENT WORK | |
| 7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | |
| 8) | Mid-term presentations | |
| 9) | Guest Photographer | |
| 12) | CRITICS OF THE STUDENT WORK | |
| 13) | CRITICS OF THE STUDENT WORK | |
| 14) | Final Study |
Sources
| Course Notes / Textbooks: | Marshall, Hugh (1989) Art-directing photography. Oxford : Phaidon. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. Creative options (1996) New York:American Showcase. www.ilford.com www.sinar.com www.ar-studio.com/Portfolios/ www.jimappleton.com/Ads-01.htm www.ericmeola.com www.the-lightbox.com/Marketing/ www.grafixoncall.com/Photography.html www.studiohl.gr/ meta4sapporo.com/english/top.html www.bga-photo.co.uk/index2.html www.photographe-de-mode.com/photos-de-mode-couleur.html www.5thfloorstudios.com/commercial.html www.mira.com www.picturesque.com freestockphotos.com www.photosource.com |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Homework Assignments | 1 | 7 | 7 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 125 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | |
| 2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | |
| 3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | |
| 4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | |
| 5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | |
| 6) | Comprehends new ways of doing business using digital technologies. and new market structures. | |
| 7) | Takes critical approach to economic and social problems and develops analytical solutions. | |
| 8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | |
| 9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | |
| 10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | |
| 11) | Generates original and innovative ideas in the works she/he contributes as part of a team. |