BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3123	Corporate Identity Design	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor MATİLDE WOL
Recommended Optional Program Components:	None
Course Objectives:	The primary objectives of this course are to give students the theoretical knowledge and practical design skills associated with the creation and maintenance of a corporate visual identity. Students develop critical interpersonal communication, analytical and design skills connected with the process of designing a corporate identity package for a client. Students investigate the use of symbols, the psychological implications of colour and typographic communications in relation to their application across a broad spectrum of surfaces and materials.

Learning Outcomes

The students who have succeeded in this course;
1) Analyze world brands and typography
2) Discussing corporate needs
3) Review brands theoretical principles
4) Define the parts of the logotype
5) Review brands design principles
6) Execute stationery’s structures
7) Identify the needs for corporate analysis
8) Execute corporate standards manual

Course Content

Analysis of the brands, logo design, corporate identity manual topics are discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course and syllabus review.	CW: Course requirements. HW: Providing examples of different sector’s brands
2)	Creating an Identity	CW: Analysing world brands and typografy HW: Choosing sector
3)	Students will conduct a corporate needs analysis and work on preliminary concepts	CW: Discusing corporate needs / logo’s drafts HW: Providing examples of Turkish brands
4)	Research/Chossing a brand (different for each student)	CW: Brand analogies /preparing logotype alternatives
5)	Presenting concepts and pre-resolved designs	CW: Preparing logotype alternatives HW: Logo’s fine tunning
6)	Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark –	CW: Logo’s fine tunning HW: Preparing booklet
7)	Review	Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages
8)	Research/Chossing a brand (same for all the students)	CW: Research /brand analogies. HW: Preparing first alternatives
9)	Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design.	CW: Logotype’s fine tunning HW: Creating stationery’s structure
10)	Conducting a corporate needs analysis and work on preliminary concepts (1)	CW: Corporate analysis/ stationery’s structures HW: Preparing stationary and merchandise
11)	Conducting a corporate needs analysis and work on preliminary concepts (2)	CW: Researching various corporate identity manuals
12)	Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity.
13)	Producing the final corporate standards manual suitable for inclusion in their portfolio.
14)	Corporate Standards manual presentation

Sources

Course Notes / Textbooks:	Ders Anlatımları , Kütüphane & Site Araştırmaları, Tartışmalar, Sunumlar, Uygulamalar Lectures , Library& Site Researches, Discussions, Demonstrations, Applications
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 20
Presentation	1	% 25
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	28
Midterms	14	28
Final	13	26
Total Workload		124

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.