SOFTWARE ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3123	Corporate Identity Design	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor MATİLDE WOL
Recommended Optional Program Components:	None
Course Objectives:	The primary objectives of this course are to give students the theoretical knowledge and practical design skills associated with the creation and maintenance of a corporate visual identity. Students develop critical interpersonal communication, analytical and design skills connected with the process of designing a corporate identity package for a client. Students investigate the use of symbols, the psychological implications of colour and typographic communications in relation to their application across a broad spectrum of surfaces and materials.

Learning Outcomes

The students who have succeeded in this course;
1) Analyze world brands and typography
2) Discussing corporate needs
3) Review brands theoretical principles
4) Define the parts of the logotype
5) Review brands design principles
6) Execute stationery’s structures
7) Identify the needs for corporate analysis
8) Execute corporate standards manual

Course Content

Analysis of the brands, logo design, corporate identity manual topics are discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course and syllabus review.	CW: Course requirements. HW: Providing examples of different sector’s brands
2)	Creating an Identity	CW: Analysing world brands and typografy HW: Choosing sector
3)	Students will conduct a corporate needs analysis and work on preliminary concepts	CW: Discusing corporate needs / logo’s drafts HW: Providing examples of Turkish brands
4)	Research/Chossing a brand (different for each student)	CW: Brand analogies /preparing logotype alternatives
5)	Presenting concepts and pre-resolved designs	CW: Preparing logotype alternatives HW: Logo’s fine tunning
6)	Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark –	CW: Logo’s fine tunning HW: Preparing booklet
7)	Review	Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages
8)	Research/Chossing a brand (same for all the students)	CW: Research /brand analogies. HW: Preparing first alternatives
9)	Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design.	CW: Logotype’s fine tunning HW: Creating stationery’s structure
10)	Conducting a corporate needs analysis and work on preliminary concepts (1)	CW: Corporate analysis/ stationery’s structures HW: Preparing stationary and merchandise
11)	Conducting a corporate needs analysis and work on preliminary concepts (2)	CW: Researching various corporate identity manuals
12)	Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity.
13)	Producing the final corporate standards manual suitable for inclusion in their portfolio.
14)	Corporate Standards manual presentation

Sources

Course Notes / Textbooks:	Ders Anlatımları , Kütüphane & Site Araştırmaları, Tartışmalar, Sunumlar, Uygulamalar Lectures , Library& Site Researches, Discussions, Demonstrations, Applications
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 20
Presentation	1	% 25
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	28
Midterms	14	28
Final	13	26
Total Workload		124

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Be able to specify functional and non-functional attributes of software projects, processes and products.
2)	Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems.
3)	Be able to develop a complex software system with in terms of code development, verification, testing and debugging.
4)	Be able to verify software by testing its program behavior through expected results for a complex engineering problem.
5)	Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation.
6)	Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically.
7)	Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams.
8)	Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems.
9)	Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system.
10)	Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities.
11)	Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life.
12)	Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions.
13)	Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions.