| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
| 2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
| 3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
| 4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
| 5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
| 6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
| 7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
| 8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
| 9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
| 10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
| 11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
| 12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
|
| 13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
|
| 14) |
Corporate Standards manual presentation
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
|
|
| 2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
|
2 |
| 3) |
Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
|
3 |
| 4) |
Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
|
|
| 5) |
Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.
|
3 |
| 6) |
Ability to work effectively within and multi-disciplinary teams; individual study skills.
|
2 |
| 7) |
Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
|
|
| 8) |
Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
|
|
| 9) |
To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
|
|
| 10) |
Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
|
|
| 11) |
Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
