| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
| 2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
| 3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
| 4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
| 5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
| 6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
| 7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
| 8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
| 9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
| 10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
| 11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
| 12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
|
| 13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
|
| 14) |
Corporate Standards manual presentation
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions. |
|
| 2) |
To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels |
|
| 3) |
To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences. |
|
| 4) |
To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes |
|
| 5) |
To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills |
|
| 6) |
To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields. |
|
| 7) |
To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime. |
|
| 8) |
To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective |
|
| 9) |
To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge |
|
| 10) |
To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects |
|
| 11) |
To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member. |
|
| 12) |
To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
