| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
| 2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
| 3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
| 4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
| 5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
| 6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
| 7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
| 8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
| 9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
| 10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
| 11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
| 12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
|
| 13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
|
| 14) |
Corporate Standards manual presentation
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. |
3 |
| 2) |
Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. |
2 |
| 3) |
Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. |
1 |
| 4) |
Analyze the interventions of politics to the economics and vice versa. |
3 |
| 5) |
Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. |
2 |
| 6) |
Understand current and new economic events and how the new approaches to the economics are formed and evaluating. |
2 |
| 7) |
Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. |
3 |
| 8) |
Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. |
2 |
| 9) |
Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. |
2 |
| 10) |
Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
