GEP0622 Creative Thinking and EntrepreneurshipBahçeşehir UniversityDegree Programs ECONOMICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ECONOMICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0622 Creative Thinking and Entrepreneurship Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s): Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Objectives: The goal of this course is to help you learn to perceive multiple possibilities when considering an issue rather than being limited to routine responses! The applied focus of this volume targets the synergistic process of developing creative problem-solving strategies especially for business models and entrepreneur ideas to stimulate higher levels of creativity. A presentation of theoretical approaches to the creative process is followed by concrete examples of how others have applied creative solutions to specific problems in small groups, organizations, small businesses and entrepreneurs. By this way the course will bring theory together with the practical giving much importance to the practical development and knowledge. The course will depend on the the effective interaction between the instructor and students. By the end of the course the students will be able to realize creative solutions to different business or marketing problems within the light of creative thinking strategies.

Learning Outcomes

The students who have succeeded in this course;
I. This course provides an overview of the major theories and current issues in the field of creativity.
II. Demonstrate specific techniques for enhancing their own creative abilities and communicate their ideas for new business models and entreprenues with confidence.
III. An increased understanding of the creative person, the creative process and the techniques for enhancing creative functioning.
IV. Identify their own creative strengths and weaknesses.

Course Content

What is Creativity and Innovation?
Individual Creativity
Idea Generation Techniques
Developing the Right Environment for Creative Entrepreneurship
Creativity and Innovation in Entrepreneurship
Where Does Creativity Fit into the Business Problem Solving Process?
Defining the Problem
Creative Techniques for New Business Models
Encouraging Creativity In A Team

Weekly Detailed Course Contents

Week Subject Related Preparation
1) - Setting the groups and sharing the course process -What is creativity, creative idea and creative thinking?
2) The four ways of creativity. Homework evaluation/case study analyses.
3) Idea generation techniques 1
4) Idea generation techniques
5) Creative thinking strategies for business models
6) How to focus on new business: Learning new ways of seeing.
7) Ideas, opportunities and innovation at entrepreneurship 1
8) Ideas, opportunities and innovation at entrepreneurship 2 - Midterm
9) Creating ideas in practice. Homework evaluation/case study analyses. Recommended book evaluation.
10) Project presentations
11) Project presentations 2th and evaluation.
12) Creating an innovative work environment.
13) The ways, techniques and models of creative presentation of business models.
14) General assessment

Sources

Course Notes / Textbooks: CRACKING CREATIVITY – Micheal Mihalko
Innovation and Entrepreneurship - Peter F. Drucker
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Presentation 2 % 20
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 3 3 9
Study Hours Out of Class 4 3 12
Presentations / Seminar 3 10 30
Homework Assignments 1 3 3
Midterms 1 10 10
Final 1 15 15
Total Workload 121

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) As a world citizen, she is aware of global economic, political, social and ecological developments and trends. 
2) He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning.
3) Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. 
4) Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. 
5) Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions.
6) Comprehends new ways of doing business using digital technologies. and new market structures. 
7) Takes critical approach to economic and social problems and develops analytical solutions.
8) Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods.
9) In the works he/she contributes, observes individual and social welfare together and with an ethical perspective.  
10) Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. 
11) Generates original and innovative ideas in the works she/he contributes as part of a team.