TEXTILE AND FASHION DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0623	Fashion and Media	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Course Objectives:	Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media.

Learning Outcomes

The students who have succeeded in this course;
1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context.
2. Will be competent to formulate research questions concerning fashion and its relation to media material.
3. Critique the role fashion and style play in visual self-presentation
4. Demonstrate an understanding of the economic, social, and cultural aspects offashion
5. Demonstrate an understanding of the relationship of modernity to style and visuality
6. Demonstrate a critical analysis of celebrity culture and how it functions

Course Content

Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power..

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is Fashion
2)	Introduction to Fashion and Culture
3)	Fashioning the Self
4)	The History of Fashion
5)	Fashion and the Masses
6)	Fashion, Communication, and Culture
7)	Roland Barthes and the Rhetoric of Fashion
8)	Midterm exam
9)	Fashion and Society
10)	Fashion in Popular Culture
11)	Fashion Icons
12)	Supermodels and Superstars
13)	Costume Design
14)	Fashion at the Edge

Sources

Course Notes / Textbooks:

Course Notes / Textbooks selected readings from this books below:
Fashion in Film: Adrienne Munich, Indiana University Press: 2011

Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007

Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004.
Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds).
Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002)
Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005)
McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	4	52
Homework Assignments	1	20	20
Midterms	1	2	2
Final	1	2	2
Total Workload			115

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework.
2)	Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results.
3)	Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose.
4)	Recognizes textile raw materials and equipments.
5)	Uses computer programs effectively in the garment and fabric surface design process.
6)	Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment.
7)	Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes.
8)	Works in a programmed and disciplined manner in professional practices.
9)	Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence.
10)	Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations.
11)	Establishes effective visual, written and verbal communication in the field of textile and fashion design.
12)	Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues.
13)	Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values.