INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0620 | Visual Literacy | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | none |
Course Objectives: | This course focuses on the formulation of visual form and employment on visual media. It is an introduction to visual literacy exposing the basic visual vocabulary. |
The students who have succeeded in this course; The students who have succeeded in this course will be able to: 1- Develop critical thinking skills in relation to visual images; 2- Recognize visual perception; 3- Analyse the syntax of images including style and composition; 4- Analyse visual context; 5- Display visual presentation techniques; 6- Recognise visual hierarchy; 7- Enhance verbal and written literacy skills and vocabulary to be able to talk and write about images |
This course is designed to help students understand the visual media and the effect of visual forms in communication. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Art, culture & society | |
3) | What is visual communication? What is sign, symbol and word? | |
4) | Development of visual communication design | |
5) | Color in visual communication | |
6) | Basic Principles of composition | |
7) | Visual perception | |
8) | Concept Board Presentation | |
9) | Literacy in visual media | |
10) | Medium as a message | |
11) | Concept Board Presentation | |
12) | Visual presentation | |
13) | Body language | |
14) | Visual identity design | |
15) | General Review | |
16) | Final Exam |
Course Notes / Textbooks: | |
References: | Ways of Seeing, John Berger |
Semester Requirements | Number of Activities | Level of Contribution |
Total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |