PILOTAGE (EN)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0619	Using Media for Communication	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	none
Course Objectives:	This course presents a wide-scale, interdisciplinary analysis and guide to both analog and digital media. Practicing the media platforms, this course explores and analyzes practices of journalism, broadcasting in general and also it provides an effective knowledge to create personal blog and digital space. The students will learn to use networking tools effectively and strategically from analog to digital for both personal communication to public communication.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
-will be acquainted with using media platforms
-will be ready to create their own digital media and space
-will enhance their own practical knowledge about effectivity of their own media
-will gain the necessary experience to create the blogs and the other necessary accounts for digital networking
-will be able to guide and/or lead social media accounts
-will use their abilities effectively during their professional experience

Course Content

This course covers the function and principles of media practices through analog in general specificy digital media. It provides students to create their own media in a strategic and effective way.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Presentation of the Aim of the course
2)	Delivering the message, the news and the information: How do we reach each other?
3)	How to provide personal and public information and news through media
4)	Me and my community: Networking through Analog and Digital Media
5)	Analog for all, digital for each.
6)	Internet and the Digital Communication
7)	Having your own blog, Twitter account, and publishing your own news.
8)	Project 1
9)	Citing, mentioning, tagging and let others know.
10)	Strategic timing and publishing
11)	Sending the message, catching the zeitgeist through your own media
12)	Practicing communication skills: Effectivity of your own media
13)	Presentation: Who are you, what is your media?
14)	Last words: From personal communication to public communication
15)	General review
16)	Final Project

Sources

Course Notes / Textbooks:	Ders notları Kitap: Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Harris Lipschultz
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Apply scientific methods or concepts in solving aviation-related problems	4
2)	Analyze and interpret data	4
3)	Work effectively on multi‐disciplinary and diverse teams	5
4)	Make professional and ethical decisions	4
5)	Communicate effectively, using both written and oral communication skills	5
6)	Engage in and recognize the need for life‐long learning	4
7)	Use the techniques, skills, and modern technology necessary for professional practice	4
8)	Assess the national and international aviation environment	4
9)	Apply pertinent knowledge in identifying and solving contemporary problems in the field of aviation	4
10)	Apply knowledge of business sustainability to aviation issues	4