PRL4526 Global Public RelationsBahçeşehir UniversityDegree Programs COMPUTER PROGRAMMING (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
COMPUTER PROGRAMMING (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4526 Global Public Relations Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s): Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Recommended Optional Program Components: None
Course Objectives: The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s
structure and practices in general, and the specific nature of public relations industries and practices in different cultures.

Learning Outcomes

The students who have succeeded in this course;
1) Describe the basic terms of global PR
2) Explain global PR consepts
3) Define the basic terms of International PR
4) Recognize the different cultures and recognize the importance of PR education
5) Manage pr activities
6) Define Global PR process
7) Decsribe global pr and international pr process

Course Content

Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Class- What is Global PR?
2) A Theoritical Framework for Global PR, Research and Practice
3) International PR
4) Multiculturalism and PR Education
5) International CPR, CSR, NGO’s
6) Case Studies: Asia
7) Case Studies: Australia
8) Case Studies: Africa
9) Case Studies: Europe
10) Case Studies: Europe
11) Case Studies: America
12) Case Studies: America
13) Student projects
14) Wrap-up

Sources

Course Notes / Textbooks:
References: The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic

Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
Total %

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 15 45
Presentations / Seminar 12 24
Midterms 6 12
Final 15 30
Total Workload 111

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Students will have knowledge of fundemantals of mathemetaics and phsics
2) Students will have konowledge of relevant software and hardware requirements in the office environment
3) Having the ability to define and explain the fundemental concepts, principles and essentilas of software and having the ability to develop software.
4) Having the ability to use tools, machines and having the ability to recognize and diagnose problems in the related computer fields.
5) Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers.
6) Having the ability to setup,diagnose and maintanance of databases
7) Having the ability to design graphical animations for desktop applications and internet programming.
8) Having the ability to develop and control internet projects
9) Having the ability to develop group projects, team work, software and hardware projects
10) Having the ability to set up,diagnose operating systems and network systems