SOCIOLOGY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4526	Global Public Relations	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s):	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures.

Learning Outcomes

The students who have succeeded in this course;
1) Describe the basic terms of global PR
2) Explain global PR consepts
3) Define the basic terms of International PR
4) Recognize the different cultures and recognize the importance of PR education
5) Manage pr activities
6) Define Global PR process
7) Decsribe global pr and international pr process

Course Content

Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Class- What is Global PR?
2)	A Theoritical Framework for Global PR, Research and Practice
3)	International PR
4)	Multiculturalism and PR Education
5)	International CPR, CSR, NGO’s
6)	Case Studies: Asia
7)	Case Studies: Australia
8)	Case Studies: Africa
9)	Case Studies: Europe
10)	Case Studies: Europe
11)	Case Studies: America
12)	Case Studies: America
13)	Student projects
14)	Wrap-up

Sources

Course Notes / Textbooks:
References:	The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	15	45
Presentations / Seminar	12	24
Midterms	6	12
Final	15	30
Total Workload		111

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2)	To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3)	To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4)	To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5)	To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6)	To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7)	To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8)	To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9)	To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10)	To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11)	To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12)	To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.